Just to add to my last post: This week's issue of Time Magazine discusses another subgenre of reality TV which I failed to mention: Shows which focus on the creative process. Honestly, until I read the article I hadn't seen Project Runway, Project Greenlight or Top Chef in that light. (Although it wasn't mentioned in the article, I think that American Inventor also belongs to this category.) Creators of such shows were able to see that the addition of drama through competitions and kooky characte would make their stories about the creative process entertaining. I was excited to hear about Spielberg and Mark Burnett collaborating on a show called On the Lot.
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Maybe I've been reading too much German cultural criticism, but I wonder what someone like Marcuse would make of creativity being refunctioned as part of consumer culture. The products of creativity have, I suppose, always been employed that way. But when the process of creation becomes product as well, then we are dealing with a different logical order of events.
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